29 june / 2021
Оnline conference on industrial design
II Design Day 2050
Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences.
This definition was officially adopted during the 29th Congress of the World Design Organization, with the support of which the National Center for Industrial Design and Innovation 2050.LAB presents Design Day 2050 - an event that will become part of the annual celebration of the International Industrial Design Day on June 29.
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On this very day, together with you, we want to show that design is the engine of progress, it inspires society and unites creative ideas. The main theme of the event is "Design education: from tradition to innovation". We will start with a meeting with the legend of the automotive industry, the chief designer of AZLK 1974-1987 Igor Zaitsev. The key event of the conference will be the presentation of the joint project 2050.LAB and NUST MISIS – a new master's program in Industrial Design and Engineering. The finale of the conference will be the performance of a new generation of designers who will protect their projects, as part of a unique seven-hour Design Challenge competition together with Dassault Systemes.

We would like to invite industry experts, heads of innovative industrial companies, state and public organizations, university representatives and industrial design enthusiasts to join the conversation about the present and future of design in Russia and the world.
Agenda
Master class on generative design by Dassault Systemes
Presentation of the Master's program "Industrial Design and Engineering"
Design Challenge
Сontest
Speakers
Srini Srinivasan
President of the World Design Organization (WDO)
Igor Zaitsev
Chief designer of AZLK 1974-1987
Vitaly Stavitsky
President of the Union of Designers of Russia
Darya Topilskaya
CEO of the National Center for Industrial Design and Innovation 2050.LAB
Stephen Mattin
Chief designer AVTOVAZ(2011 – 2019), vice – president for design AVTOVAZ (2019 – 2020)
Evgeny Maslov
Chief designer TMH
Sergei Smirnov
CEO of SMIRNOVDESIGN
Oksana Bondarenko
Director of the Moscow Transport Museum
Sergey Salikhov
Vice-rector of NUST "MISiS"
Sergey Helmyanov
Head of the Department of Industrial Design of the Stieglitz SPBGHPA
Vladimir Shipilov
Curator of the "Industrial Design" program at British Higher School of Art&Design
Alexey Chupin
Head of the Design center MTS
Thomas Balle
Director, CATIA Design Industry Process Consulting
Alexey Karfidov
Chief Designer Karfidov LAB
Maxim Kanishchev
CEO 2050AT
Maxim Chashin
Director of the design studio 2050.LAB
Irina Zhdanova
Founder of the MASHTAB design studio
Alexey Yakimenko
Associate of the transport departmentMGHPU Stroganova
Mikhail Krapivnoy
Founder of the Man&Technologies design studio
Nicola Guelfo
Head of Industrial Design Italdesign
Program
29 june 2021
11:00
Conference opening
Welcome speech
Srini Srinivasan, President of the World Design Organization (WDO)
11:15
Public Talk ""The Dream of a Muscovite" in the context of industrial design. From a student to a legend of the Soviet automobile Industry"
Oksana Bondarenko, director of the Moscow Transport Museum
Igor Zaitsev, chief designer of AZLK 1974-1987
Welcome speech
Sergei Smirnov, CEO of SMIRNOVDESIGN
12:00
Lecture "Industry 4.0 → CO2 Industry. Carbon-efficient design as the Intersection of Science, the State and Big Money"
Maxim Kanishchev, General Director of 2050AT
Welcome speech
Maxim Chashin, director of the design studio 2050.LAB
12:30
Master class Dassault Systemes "Transforming Creativity from Product to Experience Design with CATIA"
Thomas Balle, director, CATIA Design Industry Process Consulting
13:00
Design dialogue with Stephen Mattin
Stephen Mattin, Chief designer AVTOVAZ(2011 – 2019), vice – president for design AVTOVAZ (2019 – 2020)
Oleg Ordin, Moderator
Welcome speech
Sergey Helmyanov, Head of the Department of Industrial Design of the Stieglitz SPGHPA
14:00
Round table "How to teach design? Trends, challenges, request from business"
Vitaly Stavitsky, President of the Union of Designers of Russia
Vladimir Shipilov, Curator of the "Industrial Design" program at British Higher School of Art&Design
Mikhail Krapivnoy, Founder of the Man&Technologies design studio
Alexey Chupin, Head of the MTS Design Center
Evgeny Maslov, Chief designer TMH
Welcome speech
Nicola Guelfo, Head of Industrial Design Italdesign
15:00
Presentation of the Master's program "Industrial Design and Engineering"
Daria Topilskaya, CEO of the National Center for Industrial Design and Innovation 2050.LAB
Sergey Salikhov, First Vice-rector of NUST MISIS
15:30
Protection of projects and awarding of the Design Challenge competition together with Dassault Systemes
Welcome speech
Irina Zhdanova, Founder of the MASHTAB design studio
Welcome speech
Alexey Yakimenko, Associate of the transport departmentMGHPU Stroganova
Welcome speech
Alexey Karfidov, Chief Designer Karfidov LAB
16:30
Design Challenge Award Ceremony
17:00
Conclusion of the conference
Our partners
Special partner