29 june / 2020
Оnline conference on industrial design
I Design Day 2050
Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences.
This definition was officially adopted during the 29th Congress of the World Design Organization, with the support of which the National Center for Industrial Design and Innovation 2050.LAB presents Design Day 2050 - an event that will become part of the annual celebration of the International Industrial Design Day on June 29.
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On this very day, together with you, we want to make sure once again that design inspires society, promotes progress and unites creative ideas. The main theme of the event is "The ecosystem of industrial design in the digital age". Our goal is to show the potential of industrial design for improving society. We hope to build an effective and dynamic platform that would support and promote the design movement as a whole.

The Design Day 2050 will see the launch of the Russian Generative Design Competition, the release of the unique study on industrial design trends, and a master class on generative design from Autodesk.

We would like to invite industry experts, heads of innovative industrial companies, state and public organizations, university representatives and industrial design enthusiasts to join the conversation about the present and future of design in Russia and the world.

Agenda
The start of the all-Russian generative design competition
Presentation of the global industrial design market research
Master class from Autodesk
Speakers
Srini Srinivasan
President of the World Design Organization (WDO)
Darya Topilskaya
CEO of the National Center for Industrial Design and Innovation 2050.LAB
Sergei Smirnov
CEO of SMIRNOVDESIGN
Vitaly Stavitsky
President of the Russia
Designers Association
Nicola Guelfo
Head of Industrial Design Italdesign
Sergey Salikhov
Vice-rector of NUST "MISiS"
Danil Kuzvesov
Designer and creative director, founder of the Design Odyssey studio
Maxim Chaschin
Design Studio Director of the National Center for Industrial Design and Innovation 2050.LAB
Alexey Karfidov
Chief Designer Karfidov LAB
Kristina Dubinina
Strategic Marketing Director TMH
Alexander Oster
Director of Additive Manufacturing Autodesk, Generative Design Evangelist
Elena Panteleeva
Development Director of the National Center for Industrial Design and Innovation 2050.LAB
Conference program
29 june 2020
10:00
Conference opening
10:15
WDO & World Industrial Day
Srini Srinivasan, President of the World Design Organization (WDO)
10:45
Design for Business: 2050.LAB Initiatives for the Industrial Design Industry Development
Darya Topilskaya, CEO of the National Center for Industrial Design and Innovation 2050.LAB
11:15
How Virtual is Becoming Real: VR and AR Technologies in Transport Design
Nicola Guelfo, Head of Industrial Design (Italdesign)
11:45
Generative Design: A New Paradigm of Creation
Alexander Oster, Director of Additive Manufacturing Autodesk, Generative Design Evangelist
12:15
Design dialogue: "Where are we moving?"
Maxim Chaschin, Design Studio Director of the National Center for Industrial Design and Innovation 2050.LAB
Danil Kuzvesov, Designer and creative director, founder of the Design Odyssey studio
Session: "Industrial Design for the World of the Future"
13:00
Industrial Design as a Driver of the Economy
Sergei Smirnov, CEO of SMIRNOVDESIGN
13:15
Why Do Trains Need Design?
Kristina Dubinina, Strategic Marketing Director TMH
13:30
Distributed Design Experience in Industrial Design
Alexey Karfidov, Chief Designer Karfidov LAB
13:45
Soft Skills as an Important Competence for a New Generation of Engineers and Economists
Sergey Salikhov, Vice-rector of NUST "MISiS"
14:00
Russian Design Industry Development Prospects as a Tool for Creating a New Environment and Reality
Vitaly Stavitsky, President of the Union of Designers of Russia
Our partners
General partner
Exclusive interior design partner
Strategic partner
Official partners
Business partner
Information partners
Contacts:
+7 499 951 82 37 | info@2050lab.ru